The Black Card System. How every post you see from me gets made, start to finish. Follow it at your own pace.
This is the only technical-feeling step, and it takes about a minute.
This is what makes your posts sound like you instead of a robot.
Write your voice rules down in one page: your tone, your banned words, your reading level, your CTA lines. Claude reads that page every single time it writes for you.
Stuck on what to write? Paste this into Claude. It interviews you and builds the voice doc for you.
Interview me to build my brand voice rules for Facebook content. Ask me the questions below ONE AT A TIME, waiting for my answer before the next one. Keep each question short and simple, no jargon. 1. Who do you help, and what's the one change you help them make? (one sentence, plain language) 2. If a stranger met you at a coffee shop, how would you describe yourself in one line? 3. Give me one word or phrase you say all the time that feels very "you." 4. Give me one word or phrase you would NEVER say (too salesy, too corporate, too "guru"). 5. Do you naturally write short, punchy sentences, or longer flowing ones? 6. Is there a theme from your own life that keeps showing up when you talk about your work (a struggle, a strength, a running joke)? Optional, skip if nothing comes to mind. 7. Paste 2 or 3 things you've already written, anything: an old caption, a text to a friend, a comment you left somewhere. If you have nothing, say so and I'll skip this. Once I've answered all of these, build me a voice rules document in exactly this structure: # [My name]'s Brand Voice & Writing Rules ## How I sound (2-3 sentences combining my answers to questions 1 and 2 into a clear personality description.) ## Core tone pillars (4-5 short pairs in the style of "X, not Y" that capture my personality from questions 2-4.) ## Hard writing rules - Write at a fifth grade reading level. Short words. Short sentences. No jargon. - Never use em-dashes. Use commas or periods instead. - Never promise the reader income or earnings, in either direction. No claims of success, no confessions of struggle. Authority comes from showing the work, not claiming a status. - No false claims and no hype. Never promise a specific dollar amount in a specific timeframe. - (Add one rule based on my answer to question 5, about sentence rhythm.) - (If I gave an answer to question 6, add it here as a real, recurring theme to lean into.) ## Words I use vs. words I avoid (A short table built from my answers to questions 3 and 4, plus these defaults unless I said otherwise: Grind, not hustle. Start before you are ready, not wait until it is perfect. A step ahead, not expert or guru. Build, system, or method, not secret or hack.) ## Sample writing (voice reference) (If I pasted anything in question 7, include it here as reference material, labeled "model tone and structure, do not reuse lines." If I had nothing, skip this section entirely, don't apologize for it or mention it's missing.) When you're done, tell me to save this as one file and hand it to Claude during the fb-content-batch setup, so every post gets written in my real voice instead of a generic one.
Two options. Neither is more "correct," just pick what fits how you work.
This is where your ideas come from, and it never runs dry.
Screenshotting needs nothing extra, it's the built-in default. Pulling posts automatically from a Page link runs on a tool called Apify, a small pay-per-use scraping service (pennies per post). You'll need your own free Apify account, and it has to be connected as a tool in Claude Code or Cowork before Claude can use it. Ask Claude to walk you through connecting it the first time you want to try the auto-pull method.
Some Facebook accounts (personal-style profiles especially) block the automatic Page pull entirely, even with Apify connected. If that happens: copy the exact post's URL and paste it to Claude directly. Claude can usually still fetch that single post and its comments. The one thing it can't always see is the Reactions and Comments count, since some post types hide that from the automated pull, so glance at the numbers on the post yourself and tell Claude the Comments and Shares counts. Claude adds them into Airtable along with everything else.
Never promise the reader income. Every result is framed as what you did, or would do. Safe: "this made me $X." Banned: "here's how YOU make $X." Tool and skill claims are fine. Dollar outcomes for the reader are not.
This is the part you'll do most days. One message, one full batch.
Now it's just showing up at the right time.
There's no phase 8. This is the whole loop.